Jul 31, 2022
In Welcome to the Cars Forum
With the cell phone number list exception of Louis XVI and the guy who played drums for Nirvana before Dave Grohl, a healthy little competition never hurt anyone. In fact, when fighting for cell phone number list consumer loyalty in an increasingly competitive e-commerce landscape, competitive insights can make a huge difference. Well, that's why we're here today. We surveyed 75 small and medium e-commerce businesses that advertise on Google Shopping. Here are the cell phone number list five most telling pieces of this data, information you can use to help you run your e-commerce business. When you initially create a Google Shopping campaign, Google groups all the cell phone number list products you sell (as shown in your product data feed) into a single product group. From there, it is your responsibility cell phone number list to break this initial product group into separate product groups. Since you are setting bids at the product group level, this is a crucial part of the campaign creation process. When creating your cell phone number list product groups, three parameters in particular are important to keep in mind: price , profit margin and conversion rate . To the cell phone number list best of your ability, you want products in a given group to be nearly equal on (at least two of) these three metrics. If you include your cell phone number list most and least profitable products in the same group, the same auction will apply to all of them. Remember: the cell phone number list bid you set for a product group is the amount you are willing to pay for a click on any of the products included in that group. You shouldn't be willing to pay the same amount for clicks on two radically different products. Generally, you should set higher bids on more expensive, more profitable, and more converting products. This is the cell phone number list information that Google relies on to populate Shopping search results when a consumer searches for a product. So the better you manage your product data feed, the better your cell phone number list chances of getting your products in front of relevant, highly-intended buyers. As you can imagine, manually managing a product data feed becomes increasingly difficult as your product catalog grows. Moreover, since the cell phone number list visibility (and eligibility) of your products depends on the quality cell phone number list of your data feed, trying to manage too much information is as risky as it is tedious. That's why automated feed solutions, software like WordStream's data feeds that automatically optimize your product data and sync it to Google Merchant Center, are popular among e-commerce advertisers who sell hundreds or thousands of products.